What do people desire?

Marketing has always been one of the most despised aspects of business. Brands, logo's, salesmanship, positioning, and focus groups have gained a reputation for insincerity and corporate greed. Most of this comes from people's desire to have something real - and to get it from someone who isn't trying quite so hard to sell it.

Treat your customers liked respected colleagues and admired family members.

Have courage to make promises and keep them. Do more than you promised,